European esports organisation OG Esports has announced the appointment of Daniel Sanders as its new Chief Executive Officer (CEO).
Sanders joined OG Esports in 2023, working initially as its Chief Commercial Officer (CCO) and will now be tasked with shaping the organisation’s strategic direction.
Sanders counts over two decades of experience within the gaming and esports industry, including notable roles at Tencent Games and Red Bull. He was also previously a manager at esports organisation Dignitas.
Prior to joining OG Esports, Sanders worked as the Marketing Director for Betting platform Luckbox, leaving the company a few months before the company shut down its B2C operations.
“I’m incredibly proud and honoured to be asked to lead OG,” commented Daniel Sanders, the new CEO of OG Esports.
“OG has such a strong and positive philosophy that has always resonated with my vision for the industry. The organisation possesses one of the most powerful brands in esports, and we have an incredibly exciting future ahead. I’m looking forward to bringing that vision to life with such a passionate and talented team.”
Founded in 2015 by Johan ‘n0tail’ Sundstein, OG Esports is a popular esports brand known for its Dota 2 efforts which include winning The International in 2018 and 2019. Aside from Dota 2, it currently fields lineups in Counter-Strike 2 and Rocket League. It previously held a roster in VALORANT but the team disbanded at the end of 2022.
Last year, the company secured several partnerships in the betting and web3 spaces, renewing its deal with cryptocurrency liquidity provider Wintermute, play-to-earn strategy game Valhalla, and Russian esports betting brand PARI.
In May 2024, OG also launched a documentary series called ‘Origins’ in collaboration with betting company 1xBet, showcasing the personal and professional lives of the team’s athletes.
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