Gambling operator Midnite and Playzia, a player in the iGaming market, have taken a big step into the UK online gaming market with a new partnership.
With the partnership, Midnite’s online casino will offer all of Playzia’s in-house developed games, including Grand Ocean Megaways, Zeus’s Thunderstrike, and Billionaire Buffalo Hold ‘n Win.
This collaboration gives Midnite’s community access to a new collection of games while enhancing Playzia’s visibility in a highly regulated market.
The arrival of Love Island-themed games is a major highlight of this partnership.
Playzia’s new flagship slot, Love Island – Love in a Spin, will be available to Midnite players in time for the 2025 season of the reality TV phenomenon.
This exclusive game launches as part of a three-year licensing agreement with Zoo 55, an ITV Studios company, giving Midnite players access to a lineup of up to 10 Love Island-inspired games.
Midnite Expands Its Horizons In Other Verticals
Midnite has been gradually growing beyond its beginnings as a sportsbook, and this Playzia deal is part of a larger strategy.
Midnite has established a solid reputation in the UK for esports betting, enabling players to place real-time bets on everything from League of Legends to Counter-Strike competitions.
Midnite has onboarded a vast array of gaming content from leading providers since launching its casino vertical in recent years.
In keeping with its objective to broaden its entertainment offerings for UK consumers, Midnite has ventured into branded slots, reality TV tie-ins, and new casino features.
Casino games are just one aspect of Midnite’s growth. By meeting the demands of the generation that is obsessed with gaming, the company has also established a niche for itself in the esports betting market.
By meeting fans wherever excitement is found, Midnite is reaffirming its position as a UK operator that is influencing the direction of digital betting and gaming.
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