SIS (Sports Information Services) has expanded its presence in the US by agreeing to provide its H2H Global Gaming League (H2HGGL) esports content to Hard Rock Bet Sportsbook.
More US players will now have access to competitive gaming betting markets. Moreover, the partnership is expected to boost esports participation among US bettors, as Hard Rock Bet is well-known for having a significant presence in states like Florida and New Jersey.
SIS Sees the US Market as Key Growth Area
Michele Fischer, Vice President of SIS Content, expressed enthusiasm about the deal. He commented: “As Hard Rock Bet Sportsbook is rapidly growing, we are thrilled that our premium esports content will provide their players with continual captivating entertainment.”
Fischer also highlighted how this partnership supports SIS’s mission to continue its growth. “Our agreement with Hard Rock Bet Sportsbook marks the launch of H2H Global Gaming League into its 15th US state.”
For bettors looking for alternatives to traditional sports, the H2HGGL provides head-to-head competitive gaming betting on virtual versions of basketball and football.
Hard Rock Bet’s extensive sportsbook product line, which includes the NFL, NBA, soccer, MMA, and more, will be enhanced by the addition of the H2H GG League.
This new deal strengthens SIS’s continued dedication to the US market, where traditional sportsbook offerings and the gaming betting industry are growing quickly.
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