Better Collective strengthens focus on esports with standalone segment

Better Collective is reaffirming its commitment to esports by establishing it as a standalone segment internally, starting with the release of its Q2 2025 results on August 20th, 2025.

This action, along with the company’s already-existing Paid Media and Publishing divisions, aims to show how strategically important esports is becoming to its operations.

As the owners of two prominent esports and gaming sites, HLTV and FUTBIN, Better Collective’s esports division brought in €20m (£17m) in 2024, according to the company. This includes a 60% profit margin. In addition to allowing the company’s product teams to expedite fan-focused innovation, separating esports reporting is expected to give investors and partners more lucid insight.

Jesper Sogaard, Co-Founder and Co-CEO of Better Collective, commented: “We see Esports as a powerful growth engine for Better Collective going forward… By establishing Esports as its own segment, we sharpen our strategic focus, increase transparency, and create room to invest even faster in new features, content, and partnerships.”

According to Better Collective’s Q1 2025 financial report, the company’s revenue decreased by 13% year over year, in part because of changing market conditions and regulatory changes, particularly in Brazil.

Revenue dropped to €83m (£69.8m) overall. To better align resources and take advantage of growth opportunities, the company reorganised into three global units: Publishing, Paid Media, and Esports.

A major change in leadership also occurred in July 2025 when CEO Marc Pedersen resigned.

As Better Collective works to keep up its momentum in its changing markets, this change adds yet another level of complexity.

Notwithstanding these obstacles, the company’s esports division is seemingly in a strong position to propel future expansion thanks to devoted fan bases and ongoing product development.

Better Collective has made a calculated risk by concentrating on esports through well-known brands like HLTV and FUTBIN in an attempt to reach the growing, younger esports audience across the globe.