Adam Conway, the General Manager of BETER’s Esports Business Division, has emphasised the significance of global compliance, stringent integrity protections, and diversification when running frequent fat-betting esports competitions.
In a recent interview with European Gaming, Conway also highlighted that even though BETER hosts thousands of contests each month, younger audiences, such as Gen Z and Millennials, require variety, innovation, and customised formats.
Because of this, BETER has launched several game versions, such as three eFootball formats and two eBasketball formats, in addition to new sports like eTennis, which now hosts 400 monthly events but is expected to grow to 2,200 by the end of the year.
Future of Fast-Bet Esports and Integrity at the Forefront
Conway addressed the fast-bet esports market, pointing out that although there is a high demand, some jurisdictions’ regulators are still wary of micro-betting markets.
He explained that BETER works closely with governing bodies to obtain necessary approvals, citing examples of countries where regulatory compliance has been achieved through proactive cooperation with authorities, including New Jersey, Buenos Aires, and Peru.
In the interview, he stated: “As a provider of fast-betting products, it is our responsibility to work closely with regulators, not only to meet their rigorous standards but also to ensure we partner exclusively with official operators and aggregators who hold the necessary approvals in their respective jurisdictions.
“For instance, in securing vendor registration in New Jersey, we worked hand in hand with the Division of Gaming Enforcement to obtain the required approvals to deliver our content to local operators and players.”
Regarding integrity, Conway said it is a “cornerstone” of BETER’s operations and is managed by an Integrity team of over 20 experts under the direction of Andrii Nekrutov, a seasoned law enforcement and security professional with more than 20 years of experience.
Conway said: “We’ve developed a comprehensive, multi-pillar approach to integrity, which includes onboarding, education and prevention, regulations, monitoring, investigation and prosecution. We also collaborate closely with law enforcement agencies, sporting bodies and federations.”
An important part is played by BETER’s Integrity+ platform, which uses AI tools for athlete support, real-time risk management, and prevention.
Conway added that automation through Computer Vision automation will soon be implemented to increase trading data accuracy, with machine learning serving as the next stage to enhance predictive models.
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