Parimatch is now Manchester United’s official betting partner in Asia, the Middle East and North Africa (MENA) after announcing a new multi-year partnership.
Beginning with the club’s Premier League debut on August 17th, the partnership will start with Parimatch branding prominently displayed on LED perimeter advertising during every home game.
The Parimatch logo will be shown live on broadcasts in these regions, giving the betting and gaming company a significant presence among the world’s football audience.
In addition to advertising, the collaboration promises unique experiences like club access and VIP tickets, which are intended to interact with Manchester United fans off the field.
On the partnership, Sergey Portnov, CEO of Parimatch, stated: “When we see greatness, we recognize it immediately. Manchester United represents everything we stand for – ambition, excellence, and an uncompromising drive to succeed.
“This partnership goes beyond business; it’s about joining forces with a club that commands respect across Asia and MENA. We build bridges where others see barriers. Together with Manchester United, we’re not just reaching fans – we’re creating experiences that will define how football partnerships should work.”
Parimatch’s Esports History
In addition to traditional sports betting, Parimatch once had a big presence in the esports industry.
Since at least 2020, Parimatch has been actively involved in esports, joining the Esports Integrity Commission to help fight fraud and cheating in esports competitions.
Also, in 2022 Parimatch signed a short-lived partnership with Team Spirit and has supported esports tournaments like the EPIC League, showcasing its strong commitment to the competitive gaming scene.
To this day, Parimatch currently offers an extensive range of betting markets covering major games like CS2, League of Legends, Dota 2, FIFA, Overwatch, and Call of Duty.
Users can wager on various markets such as match winner, map winner, total maps played, correct score, total kills, and game-specific bets like first blood or first Roshan kill in Dota 2.
With Parimatch’s focus on traditional sports betting and its current presence in esports, this partnership is set to be a promising, fresh, and exciting chapter ahead.
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