3 reasons why Power Rangers in Fortnite could benefit esports partnerships

Although there have been several Fortnite collaborations in the past, the Power Rangers are arguably one of its biggest in recent years. Epic Games’ battle-royale game began its new Season on August 3, which heralded the debut of the five rangers, as well as access to the sixth, the Green and White Ranger, once players progress through the Battle Pass.

You can currently buy a Power Rangers bundle on the Fortnite Shop for 3,600 V-Bucks until August 30, which gets you all five rangers as skins, the theme tune, several poses, pickaxes, and back blings. Already, plenty of videos have been published on social media sites like TikTok, Bluesky, and others, showcasing teams, from casual to esports teams, wearing Power Ranger skins and acting as though they’re the Mighty Morphin’ team. 

It’s an impressive collaboration so far, as it taps into the ’90s nostalgia that many Fortnite players grew up with. With more content set to arrive on September 16 from the Megazord, the Power Rangers’ huge machine, there’s plenty here to like.

However, this collaboration is a perfect example of how a brand partnership can be so successful in a short amount of time. With this in mind, we’ve listed three reasons below as to why Power Rangers in Fortnite can set the foundation for even more partnerships that could benefit esports in the future.

The Power Rangers joined on August 7 as part of Fortnite Chapter 6 Season 4, called Shock N’ Awesome. You can buy a bundle that includes all five rangers as skins, pickaxes, the theme tune, and more from the Fortnite shop for 3,600 V-Bucks. This is available until August 30. If you have bought the Battle Pass and progress to the last pages, you can also obtain the Green and White Ranger skins, as well as loading screens and more.

From September 16, players will also be able to unlock more skins that include the Megazord, which is a machine made out of five ‘Zords’ that each of the five Rangers possesses. After Chapter 6 Season 4 ends on November 1; however, everything Power Rangers will go, replaced by what’s coming in Chapter 6, Season 5.

Three reasons why Power Rangers in Fortnite could set the stage for more partnerships to benefit Esports. 

Although other brands in the past, like Star Wars and Marvel, have been lightly embedded as part of Fortnite’s storyline, as well as having their items and skins reappear from time to time, the Power Rangers seem more integrated into the battle-royale game than the others. From the bundle that grants players the five Power Ranger skins to the unlockable Green and White Ranger via the Battle Pass, plenty of esports teams can coordinate by enabling these skins and being the Power Rangers during competitive events. 

It’s factors like these that could inspire other brands to partner up with Fortnite to get a similar reception and enthusiasm from esports teams to ‘dress up’ as other characters. It could set a precedent for certain teams in how they appear to viewers and attendees, and may even drive up revenue and viewership for both Epic Games and esports organizers.

The Power Rangers first debuted on TV, and so did the series that it adapted from Japan, called Super Sentai. Decades later, the franchise is still strong, 32 years on since its debut. Their presence in Fortnite extends that reach, and could appeal to esports players and viewers who may have never heard of this version of the Power Rangers before.

It’s this 90s nostalgia that could spur other partnerships from the era, from Nickelodeon with its many characters like Hey Arnold!, Kenan and Kel, and much more, to Super Soaker pickaxes. Nostalgia matters, and for esports, more so. Nostalgia-driven partnerships could result in the stars from some of these shows appearing at various events, or even playing at a Fortnite event. 

These collaborations could attract older audiences who may have never watched a Fortnite esports event before, and could encourage them to try out the game, steeped in 90s nostalgia. 

A benefit of having the Power Rangers in Fortnite is the added reach that other Super Sentai series could achieve in Eastern markets for new players of the battle-royale game. These can include Kamen Rider, Ultraman, and more that would fit in perfectly to Fortnite, as well as the vehicles and items that could be used as pickaxes, too. 

These inclusions could bolster esports’ appeal in countries like Malaysia, Singapore, Thailand, and plenty more that are familiar with the Super Sentai series, and in turn encourage new partnerships within these countries, and help expand the viewer base of many esports events.

More partnerships are only going to bolster Fortnite’s armory in what it has had before. From Marvel to Star Wars, there have been plenty. But with Power Rangers, it has a unique reach that can extend to esports and help bolster events in Eastern markets. Super Sentai has been a staple of Saturday morning shows for kids in these countries, and many have grown up with it.

It’s this nostalgia that could make Fortnite grow more in these markets and create new partnerships that haven’t been considered before. From Neon Genesis Evangelion, to Gundam, and Ultraman, the Power Rangers have seemingly set the stage for Epic Games’ battle-royale game to appeal to new players and esports events in untapped markets.