Invictus Gaming fuels up with Jule partnership

Chinese esports organisation Invictus Gaming (iG) has announced a partnership with dairy brand Jule (菊乐).

Even though financial terms and duration of the deal were not disclosed, the partnership will see Jule’s logo featured on the right shoulder of the team’s jersey and jackets.

In addition to this, the collaboration will also include the launch of branded products featuring iG’s esports players, including a limited edition flavour.

The Chengdu-based dairy brand is the latest to join iG’s partnership portfolio, which already includes the likes of gaming chair brand TGIF, internet café chain WangYu (网鱼), and streaming platform Huya.

The collaboration was announced during the LPL Split 3, where iG is competing among the top teams for a spot at the year-end League of Legends World Championship, which will take place in China next October.

With the Grand Final taking place at the Chengdu Dong’an Lake Sports Park Arena on November 9th, with a total capacity of over 18,000 seats, the sponsorship could be a great opportunity for Jule to engage with the League of Legends esports community while also capitalising on one of the most influential teams in the Chinese competitive scene.

iG counts on the presence of star players such as Kang ‘TheShy’ Seung-lok and Song ‘Rookie’ Eui-jin, who returned to the organisation this year after winning the World Championship back in 2018.

After announcing a restructuring at the end of 2024, which saw Huya and multi-channel network Young Sports joining as shareholders, Invictus Gaming is currently heavily focused on its League of Legends team. The organisation previously fielded rosters in Dota 2, StarCraft II, and Overwatch, among others, but all have disbanded over the years.

Earlier this year, iG also announced a Mobile Legends roster to compete in the newly formed domestic league. However, the team was unable to qualify for the Mid-Season Cup, finishing in the bottom four in the Chinese qualifier.