OG Esports’ fan token ($OG) recently became the first blockchain-based esports fan token to reach a $100m market capitalisation.
OG first launched its fan token on socio.com in 2020, following a partnership that was struck between the organisation and the blockchain platform the year prior.
Fan tokens like $OG are a form of digital membership pass that grants holders access to a suite of exclusive on-chain perks such as voting rights and access to experiences. This utility creates a direct, on-chain connection between the organisation and its global fanbase.
A Meteoric Price Surge and Market Context
The drive to this milestone was fueled by a powerful summer rally.
According to data from crypto data aggregator CoinmarketCap, the run began on June 18th and catapulted the token’s price approximately 520%, from around $3.79 to a new all-time high above $23.
This momentum also had a spillover effect, boosting other esports tokens on the Chiliz network. Other esports fan tokens like Team Heretics, Alliance, MIBR (Made in Brazil) and Ninjas in Pyjamas all saw solid gains, highlighting increased interest in on-chain esports fandom.
At the time of writing, CoinMarketCap data shows $OG trading between $22–$23 with a market cap now nearing $98m, after recording an all-time high of $24.55.
The token’s finite supply of 5m (with roughly 4.3m in circulation) has placed a focus on its liquidity, contributing to the volatility and momentum of its recent climb.
While the token is the story, its value is intrinsically linked to the reputation of the organisation behind it.
OG, founded in 2015 by Johan ‘n0tail’ Sundstein, is a well-known team within the scene and has a strong history in Dota 2. The team is renowned for its back-to-back victories at The International world championships in 2018 and 2019.
This competitive success helped build a massive, dedicated global fanbase — a crucial foundation that provides the token with its inherent community and cultural value. The team has since expanded into other titles like Counter-Strike and VALORANT, further broadening its appeal.
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