InPlaySoft, a provider of iGaming platforms, has partnered with Oddin.gg to offer operators in Brazil and Spanish-speaking Latin American markets a complete esports betting solution.
With this integration, InPlaySoft’s operator clients — Viva Sorte, QGbet, GingaBet, 4Win, 4Play and ZeroUm — have direct access to Oddin.gg’s Odds Feed, Risk Management, BetBuilder and Widgets features.
According to Oddin.gg, operators are looking for tools to capture more live engagement as esports betting is on the rise in the region. In a release, the company noted that Dota 2 is particularly popular in Peru, Counter-Strike 2 is the most popular in Brazil, and eFootball is still gaining fans.
The esports betting market in Latin America reached approximately $130.7m (~£96.6m) in 2024, and it is expected to grow by 7.4% annually through 2029.
The Partnership’s Scope and Market Impact
The betting markets offered by Oddin.gg are supported by risk management, machine learning, and extensive local knowledge.
Alex Rose, CEO at InPlaySoft, highlighted that Oddin.gg’s “technology, their experience, and their ability to support us for the years to come” were factors in the partnership’s selection, emphasising a future-proof and profitable offering.
The partnership comes as more LatAm operators seek to diversify their sports betting portfolios and reach younger audiences through esports.
Turnkey solutions like Oddin.gg’s infrastructure are becoming increasingly important as player demand and regulatory changes reshape the LatAm gaming landscape.
Marek Suchar, Oddin.gg’s Co-Founder, added: “InPlaySoft is a strong partner with a clear view of where the market in Brazil and LatAm is heading — seeing esports as a critical element for future success. Just as importantly, they’re focused on delivering the highest quality solutions to their clients.
“What makes this partnership truly unique is that both sides understand the importance of building long-term, flexible, and reliable solutions. We’re glad to support InPlaySoft and their operators as they expand their esports offerings and grow their presence in Brazil and Latin America.”
This partnership aims to keep both partners — and its clients — out in front of the region’s rapidly growing betting market by utilising Oddin.gg’s technology and InPlaySoft’s established operator relationships.
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