Better Collective has formally introduced Playbook, a brand-new AI-powered platform designed to make sports betting easier and more entertaining for fans.
With the help of image recognition and deep-linking technology, users can navigate from social media betting content to an operator’s sportsbook app, where their chosen wager will be automatically entered into the bet slip.
By using Playbook to interact with active bettors throughout the lifecycle, Better Collective aims to expand its audience by reaching bettors at the point of decision. The goal is also to help fortify Better Collective’s relationships with sportsbook partners, rather than concentrating only on gaining new users.
Bringing AI to the Heart of the Betting Experience
Playbook is innovative because it uses AI and image recognition to enable fans to take or share pictures of bet slips and instantly generate links that can be clicked on.
By directing users straight to a sportsbook, this automation simplifies the betting process, doing away with manual data entry and lowering friction at crucial times, like right before a big game.
Better Collective Co-Founder and CEO, Jesper Sogaard, emphasised: “Playbook reflects our ambition to lead in delivering unique and engaging sports betting experiences for sports fans and bettors while driving strong retention value for our partners.
“This positions Better Collective uniquely within the global sports betting ecosystem, where sports fans wager more than 1.5 trillion EUR annually”.
Better Collective is creating a wider range of AI-powered betting tools and assistants. Playbook, which was first introduced in the US before the 2025 NFL season, will be expanded to other key markets.
The post Better Collective launches AI-powered platform Playbook appeared first on Esports Insider.
