By forming a new alliance with Broadway Platform, a reputable operator that oversees more than 30 online platforms worldwide, sportsbook provider BETBY has further expanded its global presence.
As part of the agreement, Broadway Platform will incorporate BETBY’s sportsbook solution into all of its offerings, enhancing the scope and depth of its gaming operations.
Through the partnership, Broadway Platform gains access to BETBY’s vast sportsbook, which offers over 8,000 betting markets, more than 500,000 monthly events, coverage of 125 sports, and more than 50 esports disciplines.
Comprehensive Offering and Innovative Tools
The agreement also includes Betby Games, BETBY’s in-house esports feed, which provides over 400,000 live matches per month in 25 sports simulations with video coverage.
BETBY’s AI Labs, a collection of AI-powered tools intended to improve odds creation, risk management, operational effectiveness, and user experience, will also be advantageous to Broadway Platform.
With the help of this technology, operators can effectively scale their betting services by providing real-time insights and personalisation.
SPRIBE, a well-known iGaming leader renowned for its mobile-first gaming products that appeal greatly to younger players, has further supported the partnership.
SPRIBE’s participation in the project demonstrates the partnership’s aspirations and creative direction.
Broadway Platform’s choice to collaborate with BETBY is indicative of its dedication to growing in Asia.
In line with Broadway’s plan to bolster its position in Asian markets, BETBY has been investing resources to localise its products for local betting audiences.
Stefanos Karakidis, BETBY’s Business Development Director, said: “We are delighted to partner with Broadway Platform, a company with an outstanding reputation in both B2C and B2B operations. By integrating our sportsbook, Betby Games, and AI Labs, Broadway is set to enhance its offering and deliver a cutting-edge experience to its customers.”
Giorgi Tsutskiridze, Chief Commercial Officer at Broadway Platform, added: “Working with BETBY marks an important step for us as we extend our global footprint. Their technology, depth of content, and AI-driven tools provide us with the flexibility and scale needed to deliver a world-class betting experience.”
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