Tourism officials haven’t yet calculated the financial impact of Las Vegas’ “Fabulous 5-Day Sale,” which ended September 26. But they’re already claiming it caused a surge in digital engagement.
The “Fabulous 5-Day Sale” offered more than 160 limited-time deals across dozens of resorts and entertainment venues.
It was designed by the Las Vegas Convention and Visitors Authority (LVCVA) in response to a seven-month slump in tourism, in addition to a wave of negative national publicity that framed Las Vegas as nickel-and-diming their best customers with parking fees, resort fees and even fees for silverware, checking in early, and unplugging cords.
Time will tell if the first destination-wide sale helped to reverse the downtown, which in addition to concern over deflated value is also blamed by experts on weaker consumer confidence, job market instability, trade tensions, and boycotts over current US policies.
But according to the LVCVA, it certainly generated increased website traffic, referral activity and social media engagement with VisitLasVegas.com, its official website.
“We are thrilled with the success of ‘The Fabulous 5-Day Sale,’” Kate Wik, LVCVA’s chief marketing officer, said in a statement. “Travelers didn’t just visit the webpage; they stayed and engaged, underscoring both the strong demand for deals and the unmatched allure of Las Vegas.”
Wik explained that her organization’s goals for the campaign were twofold: “to highlight the extraordinary value that has always existed here and to generate immediate, meaningful leads for our partners.”
According to the LVCVA’s data, the Fabulous 5-Day Sale achieved the following:
- A nearly fourfold increase in traffic to VisitLasVegas.com
- Booking interest 7.5 times higher than the combined performance of Black Friday and Cyber Monday promotions
- A nearly 120-fold increase in referrals to resort booking engines
- Five times more time spent at the website.
The full financial impact of the first Vegas-wide sale will be evaluated in the coming weeks as participating properties analyze booking conversions, customer behavior and revenue metrics.
The post Fabulous 5-Day Sale Exploded Digital Engagement, Vegas Officials Claim appeared first on Casino.org.
