Berlin International Gaming (BIG) has announced a partnership with gaming-themed drinks brand Levlup.
As a result of the deal, the brand will become the Official Performance Drink Partner of the German esports organisation.
According to a release, the collaboration will focus on supporting the organisation’s Counter-Strike, Fortnite, and Trackmania rosters in addition to a content strategy that includes community events and social media activations.
Alongside player support and content creation, the Levlup logo will be featured on the shoulder of BIG’s player jersey.
“Levlup is a perfect fit for BIG, sharing our focus on performance and community,” said Daniel Finkler, CEO of BIG.
“It’s a strong statement to see one of Europe’s leading gaming drink brands invest so clearly in German esports. Together, we’ll create unique formats that truly add value for our fans.”
One notable initiative as part of the deal includes the development of exclusive drink flavours, created by Levlup and players representing BIG across its esports titles.
Levlup’s partnership with BIG marks the first time the drinks company has partnered with an esports organisation. However, the company is no stranger to the industry, having joined forces with the likes of Twitch and gaming furniture manufacturer noblechairs.
BIG’s Continued Growth
2025 has been a year of solidifying BIG’s position as one of Germany’s leading esports organisations. In September, the organisation extended its existing partnership with Counter-Strike skin marketplace SkinBaron, marking its sixth year of collaboration.
In addition to extending existing deals, BIG continues to attract new partners into its portfolio. In September, it joined forces with GreenMedical and Four 20 Pharma to run a range of educational initiatives highlighting the regulated and doctor-supervised use of medicinal cannabis.
Outside of its partnerships, BIG has struggled to find form in Counter-Strike esports. Currently ranked 38th in the October Valve Regional Standings (VRS), the organisation recently moved Karim ‘Krimbo’ Moussa to the bench.
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