OverActive Media, the parent company of Movistar KOI and Toronto KOI, has extended its existing partnership with telecommunications company Bell.
As a result of the extension, the company will remain the company’s exclusive telecommunications sponsor for its Canadianopperations.
According to a release, Bell will retain its place as a founding partner of the company, alongside securing the naming rights to the Bell Fiber Zone, a state-of-the-art esports facility within OverActive Media’s headquarters in Toronto.
While financial details of the deal weren’t disclosed, Bell will continue to sponsor OverActive Media and its esports teams until the end of 2027.
“Bell has been with us since day one, and this extension reflects the strength of our partnership in Canada,” said Adam Adamou, CEO of OverActive Media.
“Their support and technology have helped us elevate our competitive and content capabilities while expanding the reach of our fan experiences nationwide.”
With Bell renewing its partnership, OverActive Media has a total of 14 partners on its roster. It joins the likes of Movistar, Razer, and hardware brand AMD, in support of its esports divisions.
Growth For OverActive Media
The Bell partnership renewal comes at a time of growth for OverActive Media.
In August, the company’s financial results for Q2 2025 reported a 26% revenue increase in addition to a gross profit of CAD$4m (~£2.1m).
Outside of its growth, the company has become the latest Call of Duty League (CDL) franchise owner to rebrand. Ahead of the Call of Duty: Black Ops 7 season, Toronto Ultra rebranded to Toronto KOI.
Bell renewing its partnership with OverActive Media is a positive sign for a company that is continuing to cement its place as one of Canada’s biggest esports companies, fielding rosters across several high-profile titles.
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