NASCAR and entertainment company Night have announced the launch of the NASCAR 25 Creator Series.
Eight streamers will compete in the sim racing series for a share of its $100,000 (~£75,638) prize pool.
TimTheTatman, CouRageJD, YourRAGE, Emiru, ExtraEmily, Agent00, RayAsianBoy, and StableRonaldo are all taking part in the initiative, which begins on October 29th, 2025, with the first race.
Using the NASCAR 25 title developed by iRacing Studios, the eight streamers will participate across four events taking place from October to February. For the first event, NASCAR driver and regular Twitch streamer Carson Hocevar will take part as a guest driver.
In addition to the $100,000 prize pool, the Creator Series will have an additional $20,000 (~£15,126) for performance bonuses.
“The NASCAR 25 Creator Series is about connecting the next generation of fans to the sport through the voices and personalities they already love online,” said Nick Rend, Vice President of Interactive and Emerging Platforms at NASCAR.
“By bringing together top-tier gaming talent with NASCAR’s high-speed action, we’re creating an entertainment platform unlike anything else in motorsports.”
NASCAR is no stranger to esports thanks to its long-standing partnership with sim racing platform iRacing. On October 8th, Steven Wilson won the eNASCAR Coca-Cola iRacing Series championship, winning the $100,000 prize for a second time.
NASCAR’s Continued Growth
The launch of the Creator Series comes after NASCAR revealed that its gaming and esports initiatives have recorded significant growth over the past year.
The eNASCAR Coca-Cola iRacing Series recorded a 35% year-on-year viewership increase, while the motorsport series’ Twitch channel saw a 30% increase compared to 2024.
NASCAR is one of the most popular motorsport categories in North America. With the series planning to execute over one hundred social activations throughout the Creator Series, the growth of its gaming and esports initiatives is expected to continue for the remainder of 2025.
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