BETER debuts in the US with New Jersey vendor registration

BETER, a provider of fast betting content, data, and live streaming, has officially entered the US market through regulatory approval from the Division of Gaming Enforcement (DGE) in New Jersey.

This milestone marks BETER’s first foothold in the United States, unlocking opportunities to deliver its betting solutions to licensed operators in the state.

The company’s debut product in New Jersey is its flagship Setka Cup table tennis tournaments, now live on bet365’s New Jersey platform.

Known for its fast-paced action, Setka Cup hosts over 11,000 matches monthly across 16 arenas worldwide, offering players an immersive experience with 30+ betting markets per event.

Each match is monitored by BETER’s in-house integrity team to ensure transparency and fair play.

BETER’s arrival in New Jersey is just the beginning of its ambitious expansion across the US.

With plans to introduce additional products like its ESportsBattle tournaments featuring eFootball, eBasketball and eHockey, alongside classic sports such as basketball and tennis, BETER is poised to redefine fast betting experiences for American players.

Gal Ehrlich, CEO of BETER, expressed excitement about this pivotal achievement: “This is a milestone moment for the BETER team as we see tremendous potential for our fast betting products and solutions in New Jersey and across the US Setka Cup has cultivated a loyal following worldwide, and we’re thrilled to introduce it to bettors in New Jersey—and soon in other states.”

The company’s Esports Odds Feed further strengthens its portfolio by delivering odds for over 450 tournaments globally.

With more than 40,000 pre-match and live events annually calculated using official data by expert traders, BETER ensures precision and reliability for operators and bettors alike.

With a proven track record across Europe and Latin America, BETER is set to revolutionise the US betting landscape—delivering nonstop action tailored for next-generation players while driving operator engagement and revenue growth.