Genius Sports has made a big move to solidify its place in the European sports betting data market by signing an exclusive contract with the European Leagues Association (ELA).
This multi-year deal gives Genius Sports the official betting data rights for 18 member leagues, including 46 men’s and women’s competitions with over 8,000 games per year.
This is one of the most extensive partnerships in European football, encompassing leagues such as the Belgian Pro League, Dutch Eredivisie, Liga Portugal, Swiss Football League, and numerous others.
Genius Sports is able to collect, process, and distribute official betting data to its global network of regulated sportsbooks thanks to the agreement.
Furthermore, all participating leagues will have access to Genius Sports’ AI-powered GeniusIQ platform, which will introduce cutting-edge technology for fan interaction, team performance analysis, officiating, and tracking.
The Premier League, Belgian Pro League, and Danish Superliga already use GeniusIQ, and this new development solidifies Genius Sports’ standing as a top supplier of sports data and analytics.
Bringing AI Technology to the Heart of European Football
The collaboration with the ELA is part of a growing movement to combine traditional sports with cutting-edge technology.
Genius Sports generates real-time insights that improve broadcast content and increase betting accuracy through the use of computer vision and AI.
This technology not only helps leagues create new revenue streams by commercialising official data, but it also improves the fan experience by giving fans access to richer in-game data.
Genius Sports builds a strong competitive moat by restricting competitors’ access to this premium data through the acquisition of exclusive rights.
Because of this exclusivity, sportsbooks from all over the world are forced to rely on Genius Sports for official data feeds from these 18 leagues, which helps to maintain integrity and uniformity in the European football betting markets.
The deal is also in line with a broader industry trend, which is for sports leagues to work with tech firms that can offer innovative solutions for the evolving betting landscape and better control the way their data is used.
With this deal, Genius Sports expands its portfolio, which already includes the Premier League and Serie A, and gains control over Europe’s major football data markets.
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