It was revealed that Bally’s Casino Resort on the Atlantic City Boardwalk suffered a loss in the first half of 2025, raising questions about its future.
According to the data released by the New Jersey Division of Gaming Enforcement (DGE), Bally’s reported a modest $2.3 million (£1.7 million) profit in the second quarter, a 14.7% decrease from Q2 2024 but a notable improvement over Q1 performance.
With an operating loss of $896,000 (£662,000) for the first half of the year, Bally’s is still losing money this year despite the quarterly profit.
The casino’s continued financial difficulties were highlighted by a 439% decline in gross operating profit, a crucial industry indicator that represents earnings before interest, taxes, depreciation, and other expenses.
Bally’s Falling Room Occupancy and Revenue
According to the New Jersey DGE report, Bally’s is struggling with dwindling visitor numbers and decreased hotel room revenue.
Bally’s 1,121 guestrooms were booked 62% of the time in 2024, with an average nightly rate of $154 (£113.87). By mid-2025, the occupancy had fallen to 55% with a lower average rate of $142 (£105).
Bally’s net revenue, which includes gaming, rooms, and food and beverage, was $90.6 million (£66.9 million) for the first half of 2025, a 7.7% decrease on the same period the year before.
The market leaders in Atlantic City, on the other hand, reported much higher revenues during the same time period: Borgata came in first with $385.1 million (£284.7 million), followed by Hard Rock with $284.7 million (£210.5 million) and Ocean Casino with $243.1 million (£179.7 million).
Bally’s is under pressure to turn things around due to an ageing property and impending competition from New York City.
Industry-Wide Growth Despite Bally’s Downturn
The majority of other regional casinos maintained profitable operations in the second quarter, despite Bally’s Atlantic City’s difficulties.
The first half of 2025 saw a 1% year-over-year increase in industry profits, with market leaders Borgata and Ocean Casino reporting profit increases of 16% and 67.9%, respectively.
Due to an increase in local players and visitors, Atlantic City’s gambling industry recovered well over the summer, with casinos reporting increases in May, June, and July.
James Plousis, chair of the New Jersey Casino Control Commission, highlighted the resilience of Atlantic City’s casinos despite cost pressures, noting, “Quarterly results from the spring season, coupled with July’s strong monthly figures, reveal that Atlantic City has been competing well for regional gaming and leisure tourists.”
He added that over the last four years, more than $1.1 billion (£813.3 million) has reinvested back into Atlantic City’s casinos to improve guests’ dining, entertainment, and gaming experiences.
The larger Atlantic City market indicates growth potential, supported by modernisation efforts and increased visitor interest as Bally’s considers its options for the future.
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