Esports Charts launches tournament Media Value metric

Analytics platform Esports Charts has launched a Media Value metric for free, covering thousands of esports tournaments.

Media Value provides open access insights for fans and calculates the sponsorship value of tournaments across different regions and audiences.

Viktor Proniakin, Product Manager at Esports Charts, said: “Making Media Value publicly accessible is a big step for esports transparency. For the first time, anyone can quickly see a clear, comparable benchmark for tournament sponsorship potential across regions.

“Our goal is to help the industry understand market dynamics more easily and make smarter commercial decisions, while still offering deeper, tailored insights for clients who need them.”

Media Value calculates the market cost of a standard 1% on-screen banner shown throughout the entire broadcast. It takes into consideration how many people watched the broadcast, how long it was, the average advertising cost across various languages and regions, and how visible the logo was for the end metric.

AN example Esports Charts provides is The International 2024 Dota 2 event, which has a Media Value of over $23m across 23 languages, with Spanish streams reaching over $183,000.

The data analytics platforms has made huge strides in the esports scene this year, adding new features to its site while partnering with some of the biggest tournaments in the world.

Earlier in September, Esports Charts partnered with betting brand GG.BET to launch of the Esports Map, an interactive tool that displays data on the most popular tournaments globally.

The site has also partnered with various events across different titles. It was recently named the official viewership analytics partner of the StarLadder StarSeries Season 19 Counter-Strike 2 competition.

Esports Charts also entered into a data partnership with the popular geography guessing game, GeoGuesser, delivering viewership data on upcoming tournaments.

The platform also continues to support popular teams in the scene, including extending its partnership with Brazilian esports organisation, FURIA, through to 2027.