BetBoom LATAM and Brazilian esports team FURIA have signed a two-year sponsorship agreement.
The collaboration will see BetBoom’s logo featured on FURIA’s Counter-Strike 2 jerseys. Moreover, the deal will go beyond esports to include other fan interaction initiatives.
FURIA’s star player, Gabriel ‘FalleN’ Toledo, will serve as an ambassador for the partnership, and Madhouse TV will help the business expand to Brazilian and international esports audiences.
More than just a logo placement, this agreement signifies a strategic partnership to foster creativity and strong ties within the esports community.
Partnership Goals and Industry Impact
In the announcement, André Akkari, co-CEO of FURIA, said that a rigorous process that focused on ethical and creative brand partners led to the selection of BetBoom. He highlighted BetBoom’s innovative capabilities and commitment to the esports industry, particularly Counter-Strike, where FURIA has a major impact.
Meanwhile, Stepan Dobrovolskiy, CEO of BetBoom Global, called the agreement a new chapter for Counter-Strike in Brazil. BetBoom plans to revitalise a stagnant market by partnering with FURIA, bringing FalleN on board as exclusive ambassador, and working with Madhouse TV.
Dobrovolskiy stated that the goal is to create unforgettable experiences in the Brazilian computer science scene by motivating fans and enhancing competition.
The collaboration, which uses media partners and legends to boost participation and professional competition levels, is positioned as a turning point for Brazilian esports.
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