Method joins forces with Theta Labs to launch chatbot agent

British esports organisation Method has announced a partnership with decentralised cloud infrastructure provider Theta Network.

As a result of the deal, the organisation will launch an AI-powered chatbot designed to answer questions about its website content.

According to a release, Method will grant Theta Labs access to its World of Warcraft guides archive and database, providing users with detailed answers to their questions.

In addition to World of Warcraft, the chatbot will also access the organisation’s extensive range of Dune: Awakening content to answer queries.

The organisation stated that the chatbot is set to go live ‘later this quarter’, and will provide further updates on its launch across its social media channels.

“World of Warcraft has meant so much to our community for 20 years, and having quick, easy and accessible content has gotten more important than ever,” said Liam Whitehead, Head of Partnerships at Method.

“Method has always been at the forefront of innovation, and being able to combine Theta’s AI infrastructure with our knowledge makes so much sense.”

Founded in 2005, Method is one of the world’s longest-standing World of Warcraft guilds. In 2025, it continues to attract new partners to support its initiatives. In July, it renewed its existing deal with stream donation platform Noda Prime.

June saw Method partner with web3 MMORPG title Valhalla, which unveiled its inaugural esports tournament in September.

In recent months, Theta Network has continued to expand its presence within the esports industry, securing deals with several organisations across the world.

In April, it launched a chatbot for North American organisation NRG, joining the likes of Cloud9 and 100 Thieves as part of its expanding portfolio.

July saw the infrastructure provider join forces with Dignitas in a deal that brought its mascot to life in the form of an AI-powered agent that acts as an always-on fan resource.