DreamHack and Walmart join forces for Atlanta event

ESL FACEIT Group has announced an interesting collaboration with retail corporation Walmart for DreamHack Atlanta 2025.

The collaboration will see the corporation host a retro gaming hub at the festival, taking place at the Georgia World Congress Center, from October 31st to November 2nd, 2025.

According to a release, the Walmart Delivers Lo-fi Play experience will ‘celebrate lo-fi gaming’ in addition to allowing event attendees to play a range of retro video and board games from the late 1980s and 1990s.

The hub will also feature a live leaderboard, along with opportunities to earn free gaming gear.

“We’re thrilled to welcome Walmart and their Walmart Delivers experience to DreamHack Atlanta,” said Andreas Jernberg, Vice President of Commercial at ESL FACEIT Group.

“Their lo-fi gaming hub is a fantastic addition that adds a nostalgic spirit to our event, offering a unique and engaging experience for our attendees.”

Atlanta is one of several stops for the Walmart Delivers experience, which is travelling across North America. The tour will also visit New York, Los Angeles, and Chicago.

Walmart becomes the latest partner of DreamHack Atlanta 2025, joining the likes of Red Bull and DHL as part of the event’s partnership portfolio.

DreamHack Atlanta 2025 will feature an extensive slate of esports competitions spanning various titles.

NetEase Games has confirmed the Marvel Rivals Ignite Grand Finals will take place at the event, with 12 teams battling it out for a share of its $1m (~£747,295) prize pool.

Elsewhere, DreamHack will host DreamHack Knockout, an open Counter-Strike 2 tournament offering players of all skill levels an opportunity to qualify for ESL Pro League.

For FGC fans, DreamHack Atlanta 2025 is set to be a spectacle with SNK hosting the 2025 SNK World Championship. A total of $4.1m (~£3.06m) is up for grabs across Fatal Fury: City of the Wolves, The King of Fighters XV, Samurai Shodown, and Art of Fighting 3.