- Playson deal will add to PointsBet’s online casino offerings
- Casino continues to dominate Ontario’s igaming market
- PointsBet is now a subsidiary of MIXI
Now that the MIXI takeover narrative is in the books, those following PointsBet Canada’s trajectory can now focus on an Alberta launch when that iGaming market inevitably goes live, and on deals like the one announced with Playson this week, further bolstering its online casino product offering.
PointsBet Canada’s content portfolio will now include Playson’s Hold and Win collection via integration with Light & Wonder’s aggregation platform. That includes popular titles Coin Strike: Hold and Win, Thunder Coins XXL: Hold and Win, and 4 Pots Riches: Hold and Win.
“Partnering with Playson is an exciting step forward for PointsBet,” said Brooke Hilton, head of casino at PointsBet Canada. “Their Hold and Win collection have [sic] already proven popular with players across Ontario, and we are confident it will deliver the engaging, high-quality experiences our players know and expect from PointsBet.”
PointsBet Canada Launched in 2022
PointsBet is well established in a market that currently has 50 licensed operators and 88 gaming websites.
In its 2025 fiscal year reporting (July 1, 2024, to June 30, 2025), PointsBet management reported to shareholders revenue totalling AU$261.4 million (CA$237.6 million), a 6% improvement compared to FY2024.
Financial results for Ontario, where PointsBet has been licensed and operating since market launch there in April 2022, have shown growth, particularly on the online casino side.
In August, according to iGaming Ontario, the market saw CA$8.14 billion in total cash wagers, up from CA$7.56 billion in July. Revenue was at CA$335 million, an 8% month-over-month increase (CA$311 million in July). Casino dominates – in terms of handle, casino came in at CA$7.22 billion, a 7% increase compared to July, a 89% market share. The previous high for casino was CA$6.95 billion, in May of this year.
Players Now Have Access to Hold and Win Collection
On the revenue front, online casino came in at CA$267.8 million for August, a 6% month-over-month increase, for an 80% market share, a new high for casino revenue.
PointsBet Canada’s revenue from sports betting and iGaming increased 26% to AU$42.9 million (CA$39 million, 26% increase from FY 2024).
Out of that, online casino net win was AU$26 million (CA$23.6 million), a 39% increase from FY 2024, despite negative VIP variance on slots during H1. Sports betting net win was up 11%, at AU$17 million (CA$15.4 million), despite customer-friendly NFL betting results in H1.
“Playson has enjoyed tremendous success in Ontario since entering the market in 2022, with our content hitting the sweet spot for the broad range of players across the Canadian province,” said Playson Sales Manager Conor Jenner. “PointsBet’s trajectory in Ontario is extremely impressive, and we are confident the operator’s player base will welcome our captivating portfolio, comprising immersive gameplay and retention-focused mechanics.”
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