- September revenue in sports betting down 23% compared to August
- Total cash wagers in Ontario up 5%
- Blue Jays betting and start of NFL season impact betting numbers
As we’ve reported several times, Ontario sportsbooks have talked about how Canadian bettors wager hard on their favourite home teams. They lead with their hearts, and that’s led to a big Jays liability.
Blue Jays’ Success Impacts Sportsbook Results
Ontario’s igaming market financial results for September reflected that, according to data released by iGaming Ontario.
With the start of NFL season, the run up to NHL season, and the Blue Jays playoff push, Ontario sportsbooks saw over $1 billion in cash wagers (CAD $1.061 billion, for a 12% market share) for the first time since April, an increase of 39% compared to August.
However gross revenue was another story – CAD $46.5 million down 23% month over month (14% market share).
Casino the Big Story
The Blue Jays’ riveting run to an American League East Division title (then wins in the American League Division Series over the Yankees and American League Championship Series over the Mariners), after largely being counted out at the beginning of the season, was a big reason for that.
Overall, the Ontario generated CAD $8.55 billion in total cash wagers in September, a 5% month over month increase, with revenue at CAD $329.4 million (a 2% month-over-month drop).
Increase in Player Accounts
The other big story on the Ontario igaming front was the continued domination of casino – CAD $7.343 billion in total cash wagers, a 2% month over month increase, for a market share of 86%. Casino saw CAD $277.8 million in revenue, a 4% increase compared to August, and an 84% market share.
The market also saw a 15% increase in active player accounts – 1,170. The average revenue per active player account was down 15% compared to August, however, at $282.
P2P poker generated CAD $144 million in cash wagers, a 4% decrease from August, and CAD $5.1 million in revenue, a 25% month-over-month decrease, from August, for a 2% market share.
The post The Blue Jays’ Effect: Ontario Sportsbook Revenues Take a Hit appeared first on Casino.org.
