Sportsbook solutions provider BETBY has announced the next stage of its global campaign featuring chess grandmaster Magnus Carlsen.
The ‘Leaders Choose Leaders’ campaign highlights the similarities between making wise decisions in the sports betting industry and strategic prowess in chess. BETBY directly compares Carlsen’s leadership position to its own standing as a reliable provider of sportsbook solutions in a fiercely competitive market.
Building on the momentum from its initial launch, this stage aims to delve deeper into themes such as dependability, leadership, and strategic thinking.
According to Pierre Pulis, Head of Marketing at BETBY, “Magnus represents the essence of leadership… mastery, resilience, and strategic brilliance. At BETBY, we share that same mindset in how we empower our partners to make confident, data-driven decisions. ‘Leaders Choose Leaders’ captures that connection perfectly.”
Leadership and Innovation Front and Centre
Pulis describes Carlsen as “not only a world champion but a symbol of intellect, precision, and leadership,” noting that even the best minds can falter beyond their area of expertise.
This theme relates directly to BETBY’s philosophy, which holds that operators can make wise choices in the rapidly evolving sports betting industry by utilising innovative strategies, dependable technology, and strategic moves.
BETBY’s attendance at SiGMA Central Europe, a significant gathering for industry participants, also aligns with the campaign.
The goal of BETBY’s ongoing global campaign with Carlsen is to solidify its position as the industry leader.
The company’s solutions are based on high performance and innovation, and it is dedicated to helping partners all over the world.
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