Canadian Gaming: Loto-Québec Levels Up With New Content Deal

• Loto-Québec looks to further strengthen online casino product offerings with new deal
• Fennica Gaming is a wholly owned subsidiary of Veikkaus, Finland’s National Lottery operator
• According to study, Quebec loses billions in GGR to the unregulated market

Loto-Québec, which offers the only platform in the province where people can legally gamble online, is up against fierce competition from the grey market, and a difference-maker in that fight comes down to the quality and variety of the online casino content offered.

During last summer’s Canadian Gaming Summit in Toronto, one panel discussion touched on something that put Quebec’s reality when talking about online gambling into sharp perspective – CA$1.97 billion in gross gaming revenue being lost to the unregulated market.

And with no political movement in sight in terms of bringing in an Ontario-style, regulated competitive model, we have the current status quo.

Grey Market Competition

The content deal Loto-Québec announced with Fennica Gaming, first reported by Canadian Gaming Business, represents another attempt by Loto-Québec to lure more players into their backyard.

The deal will see Fennica launch its online casino games and eInstants into the Quebec market.

International Expansion Strategy

“Expanding into [the] Canadian market and to Québec is an important milestone for us,” said Joni Hovi, SVP of customers and marketing at Fennica Gaming. “We aim to scale rapidly and to deliver high-quality content to regulated markets. This launch reflects our commitment to long-term growth and our ability to adapt to diverse market needs.”

Fennica SVP, Portfolio and Product Development Kirsi Lagus, said players in Quebec can look forward to a new type of entertainment, which they might not have seen before.

Lagus said Fennica’s game development, certification, and testing processes have all gone smoothly in the lead-up to the Quebec launch. “We worked closely with Loto-Québec to ensure compliance with local regulations and to meet the highest standards of quality. It’s a testament to the strength of Veikkaus Group’s capabilities and the agility of our teams,” he said.

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