BETER adds Meridianbet to fast-betting partner network

BETER and online sportsbook operator Meridianbet, a division of Golden Matrix Group, have announced a new partnership.

As per the agreement, Meridianbet has incorporated BETER’s sports and esports offerings, such as its Setka Cup table tennis competitions and ESportsBattle series, into its sportsbook portfolio.

With a significant presence in Eastern Europe and a developing presence in Latin America, Meridianbet operates in a number of regulated and emerging markets.

Following the integration, bettors can now access BETER-powered fast-betting events through Meridianbet’s platforms in nations like Serbia, Bosnia and Herzegovina, Montenegro, and Peru, among others.

BETER offers up to 50 markets per event with an average operator margin above 7.5%. The company also claims to provide live streaming, real-time data, and odds for about 700,000 fast-paced events annually.

While its sports portfolio includes the Setka Cup table tennis series, the BSKT Cup basketball league, Padel tennis, and official cricket competitions worldwide, its esports portfolio includes ESportsBattle tournaments covering eFootball, eBasketball, eHockey, and eTennis.

BETER’s larger expansion strategy includes the agreement with Meridianbet. In order to expand coverage into more Central and Eastern European markets, BETER also agreed in October 2025 to provide its fast-betting content to Entain CEE brands.

Gal Ehrlich, CEO of BETER, described the Meridianbet partnership as an important step in the company’s global growth, noting that Meridianbet “fully understands that demand for fast-betting content is only going to rise” and that BETER aims to help the operator “unlock the full potential” of its offering.

Meridianbet CEO Zoran Milosevic added that BETER’s content is “in a league of its own” and highlighted that ESportsBattle and Setka Cup bring “action-packed and engaging” experiences to the brand’s customers.